PURE offers a fresh and unique opportunity for those embarking on a quest for greater physical, mental or spiritual fulfilment. Whilst many feel that exercise is a chore or a must do activity, PURE has changed the face of health clubs, becoming the leading provider of innovative classes. Bringing you the latest in exercise research and innovation plus the best instructors, our unbeatable range and times of classes ensures you your greatest chance of achieving your desired results. We offer the ideal environment within which to develop the most important relationship you have in life – the one with yourself! Pure Pilates Studios is the world’s most welcoming and transformative Pilates Reformer Studio. Our beautiful, boutique studios will become your space to calm your mind, connect with your breath, whilst whipping your body into the best shape of your life. PURE’S MISSION STATEMENT To be the world’s most inspiring wellbeing brand. PURE is determined to zig while others in the industry zag. We know there’s more to fitness than weights and cardio. We know the best students in life had the best teachers…to inspire, support, and educate. We know the most dedicated students come from the most inspiring and diverse classrooms. We know the most rewarding lessons are learnt in classes that challenge us and align with our beliefs. That is why we are committed to being number one for innovative mindful classes. The PURE brand stands for exceptional class range, amazing instructors and educators and above all a philosophy towards fitness and wellness that is supportive, balanced, comprehensive and synergistic. We intend to proudly fly our flag everywhere there are individuals desperately seeking variety, choice, quality and authenticity. We are the world’s anti-gym, and wear the badge with honour. PURE’S HISTORY. FROM HUMBLE BEGINNINGS… PURE originally commenced operation as Pilates Queensland in 1991 with Marina Perry acting as the sole operator of Pilates Matwork ten week courses. Pilates QLD grew to a team of ten instructors operating 40 + courses throughout Brisbane. From this grew a studio at Coorparoo that was titled Pilates Etc. Pilates Etc focused on offering access to unlimited mat and equipment Pilates classes as well as Yoga classes to clients under a membership structure – this was a first for Queensland, it now made Yoga and Pilates (especially Pilates Equipment ‘Reformer’) much more affordable then before for individuals! Finally in July of 2005, Pilates Etc evolved into PURE Health Clubs – this change occurred as a direct result of the increased range of unique classes now being offered at Pilates Etc – things such as dance, box, bounce, meditation and more. The introduction of cardio equipment plus weights meant we truly had evolved into a full service health club – albeit one completely unlike any other – one that focused on instruction of exclusive and extremely innovative classes!
